IGTV @creators Series
Branding • Design • Animation • Digital
Instagram asked Sibling Rivalry to create an IGTV series that would be a platform for their new @creators channel, not just to produce it but to create it from scratch. The priorities were to educate, inspire, empower, and humanize while embracing truth in the creative process and the real challenges of putting your life on display.
Sibling Rivarly pitched several concepts and two of them were selected for development and went into production.
My role was to work with Sibling Rivalry and the Instagram team to develop the visual language as well as leading a team of animators to provide the graphic elements to the editors.
Creator to Creator Series
“Creator to Creator pairs two creators to discuss their lives, influences, process, inspiration, challenges, goals. In prep, we got to know each creator and craft the questions they would ask each other, lending structure and purpose to each set up.
We also found locations that felt distinct from each creator’s usual environment. Then we brought our production powers to work and captured the creators sharing their stories. In post we edited each episode and designed the graphics to accentuate the personality of the creators and to brand the series with a flexible framework” -SR
Final Creator to Creator Episodes
How I Create Series
“The second series for the @creators channel, How I Create, gives a unique insider view on our creators by exploring where they shot their most popular content, how they got started, why they create what they create, what’s most affected their career, and the special tips and tricks they want to share. Each episode is a personal and authentic behind the scenes look into the world of one creator.” -SR
Final How I Create Episodes
The Results
“A loyal following. Each of our series have grown into IGTV user templates and tool kits that help up-and-coming creators in the development of their own content and the sharing of their own stories. As we aimed to do, our series have put creativity and inspiration directly into the hands of the community and, as the feedback has reinforced, they continue to inspire creators (established and new) on a daily basis.” -SR
Commissioned by: Sibling Rivalry