At the hands of designer Tate Kuerbis, the Air Jordan XXXI is the first shoe where the iconic swoosh meets the legendary Jordan Jumpman and Wing logos on a single silhouette. It was a big deal for Nike so they decided to launch a social media campaign during the MTV VMAs featuring DJ Khaled. As part of the campaign they released an animated billboard in Times Square in New York City.
Working around the clock my role was to supervise the live action shooting of the shoes and to lead the animation and compositing of this piece.
Animated Billboard
Commissioned by: Los York