The traditional model of the customer journey no longer applies – at least not in the digital world. Samsung launched Center Stage, an in-store installation showroom bringing Samsung appliances to life in stores across the U.S. and Europe.
My responsibility was to design the look of the virtual space where the appliances live during the navigation of the installation as well as establish the look for the animated features of each appliance and the complementary typographic information.
In 2015 the project earned a Bronze Cannes Lion for Design, a One Show Bronze Pencil for UX/UI design and a Best of Motionographer award among others.
Digital Installation
Commissioned by: The Barbarian Group